An alternate history for retail in the US.
- The first JCPenney store opens.
- The first McDonald's fast food restaurant opens.
- The first Burger King fast food restaurant opens.
- The first Payless ShoeSource store opens
- The first Kmart store opens.
- The first Target store opens.
- The first Walmart store opens.
- The first The Limited store opens.
- The first Tim Hortons coffee shop opens in Canada.
- The first Venture store opens.
- The first Gap store opens.
- The first Wendy's fast food restaurant opens.
- The first The Children's Place store opens.
- The first American Eagle Outfitters store opens.
- The first Chuck E. Cheese's family entertainment center opens.
- The first Showbiz Pizza family entertainment center opens.
- The first Kids "R" Us children's clothing stores open.
- The first Blockbuster Video store opens.
- Macy's launches the Aeropostale brand.
- The Limited buys Abercrombie & Fitch.
- The Limited launches the Limited Too brand.
- The first Disney Store opens.
- The first indoor McDonald's Playplace opens.
- The first Walmart Supercenter store opens.
- The first Hot Topic store opens.
- The first Discovery Zone family entertainment center opens.
- The first Bath & Body Works store opens.
- The first Sesame Street General Store opens.
- Kmart gets a new logo.
- The first Super Kmart store opens.
- Sears introduces the Sears Brand Central branding for their electronics department.
- The first Warner Brothers Studio Store opens.
- The first stand alone Sears Brand Central electronics store opens.
- The Mall of America opens in Bloominton, MN.
- The first Blockbuster Music store opens.
- Macy's spins off Aeropostale.
- The first Old Navy store opens.
- The first Blockbuster Games store opens.
- Kmart launches the Big Kmart store format at 200 of its stores.
- The first Nickelodeon Superstore opens.
- Abercrombie & Fitch launches the Abercrombie Kids brand.
- Payless ShoeSource signs a licensing agreement with American Eagle Outfitters to sell "American Eagle" branded footwear at Payless stores.
- The first Hollister store opens.
- Blockbuster closes all stand alone Blockbuster Music and Blockbuster Games stores, but kept the Blockbuster Music and Blockbuster Games stores that are in Blockbuster Video stores open.
- Toys "R" Us opens a flagship store in Times Square in New York City.
- Sears gets a new logo.
- Blockbuster launches Blockbuster Direct, a movies and video games by mail rental service.
- After rather poor sales, Kmart phases out the Big Kmart format and all of Big Kmart stores were rebranded as regular Kmart stores.
- Limited Brands launches the Justice brand as a lower price alternative to the Limited Too brand.
- Kmart reintroduces their original 1962 logo.
- American Eagle Outfitters launches the 77 Kids children's clothing brand as an online only line.
- The first 77 Kids stores open.
- American Eagle Outfitters opens a flagship store with 77 Kids in Times Square in New York City.
- Limited Too converts all of their stores to Justice.
- Blockbuster Direct starts a movie and TV show streaming service.
- Nickelodeon Superstore opens a flagship store in Mall of America.
- Aeropostale launches the P.S. from Aeropostale children's clothing brand at select Aeropostale stores.
- Nickelodeon Superstore gets a new logo.
- Justice launches the Brothers pre-teen boys clothing brand at select Justice stores.
- The first stand alone P.S. from Aeropostale store opens.
- The first stand alone Brothers store opens.
- Chuck E. Cheese's gives their Chuck E. mascot a new "Rockstar" look.
- Justice & Brothers opens a flagship store in Times Square in New York City.
- Chuck E. Cheese's opens a flagship store in Times Square in New York City touted as being the largest Chuck E. Cheese's FEC in the chain.