77 Kids is a clothing store chain that sells apparel, underwear, sleepwear, swimwear, and accessories, aimed at children ages 0-14 years. 77 Kids stores mainly operate in malls and shopping centers, with the first 77 Kids stores opening in 2007.
The brand is the younger counterpart to American Eagle Outfitters.
77 Kids stores are often placed directly within American Eagle Outfitters stores. In some shopping malls with smaller American Eagle Outfitters stores, 77 Kids stores can be seen operating separately from the main store.
In 2012, 77 Kids along with its parent company American Eagle Outfitters were bought by BigSpinCoaster.